Here’s an article from WP Mayor written by Christopher Jan Benitez which I thought you might find of interest.

To sustain your business, you need to find a way to turn in profit with your WordPress-built websites. Visitors alone will not help keep your site online — you need to find ways to turn your site traffic into leads, if not customers and subscribers. Therefore, you need to learn how to improve your conversion rate to make the most out your traffic and sustain your site, if not make money off it!

To read more head to https://www.wpmayor.com/increase-conversion-rate-wordpress-site/

Till next time,
D