Here’s an article from WPKube written by Colin Newcomer which I thought you might find of interest.
“Want to add Google Tag Manager to WordPress? Google Tag Manager has a ton of benefits for WordPress sites. It helps you add and manage all the various scripts you use on your site. For example, instead of needing to manually add code for services like: Google Analytics Event tracking Google Optimize You can just manage everything through Google Tags.”
To read more head over to WPKube
Till next time,