Here’s an article from Moz Blog written by Lorna_Franklin which I thought you might find of interest.

A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.”

To read more head over to Moz Blog

Till next time,
D