Here’s an article from Elegant Themes Blog written by Lindsay Pietroluongo which I thought you might find of interest.

Cold calls and emails are directed at potential customers who have not expressed interest in you. They may be in the same industry as your other core clients and they may even be actively looking for what you offer, but they don’t know you and didn’t expect to be contacted by you.

To read more head over to Elegant Themes Blog

Till next time,
D